Web Site Advantage has been helping customers with Technical SEO solutions for over 10 years. Since 2019, to help a wider number of BigCommerce stores, we shifted to BigCommerce App development to solve some of the common challenges store owners face.

BigCommerce Credentials

 Google Credentials

Tony McCreath – Owner/Founder

Tony founded Web Site Advantage after a long career in the Telecommunications industry & later, web development. Seeing SEO as crucial to online success & a growing need for quality, technical SEO services he bravely quit his developer job and struck out on his own. Ten years on, he is a global name in the Technical SEO world & now focuses on providing technical applications on the BigCommerce platform.

Brad Crouch – Technical SEO Consultant

When Tony moved to Australia nearly 20 years ago, Brad helped Tony find a position at the web development company he was working for and they soon became both technical rivals & good friends. Brad eventually moved into supporting large corporate applications until joining Tony in 2016 to assist in developing & administering BigCommerce SEO solutions. Despite working together, they are still great friends & spend most of their out of hours time together adding to their never-ending list of ideas for BigCommerce solutions!

Our Apps

SEO Rich Snippets

Our very first BigCommerce Marketplace App, launched in 2019 to solve some of the most common and pressing problems with BigCommerce Structured Data & Rich Snippets.

Tag Rocket

Following the success of our first app, we sought to identify how we could further help the BigCommerce community. The emergence of Google Analytics 4 and the common requirements of both reporting and remarketing led to a ground-breaking new product that provides comprehensive tracking for GA4 and advertising platforms.

If you have a BigCommerce app idea that is sorely needed, we’d love to hear about it – contact us to discuss!