We’ve been helping individual BigCommerce stores do better with their eCommerce SEO since 2011. In 2014 I decided to take our custom SEO services and develop them into a one-time package and something we could offer to a broader audience while giving people more for their money.

Over time the package became more refined and gained features. Five years on and it expanded into seven packages that provide distinct SEO solutions for BigCommerce store owners.

But we were still not happy. Manually implementing our solutions meant it was costly to implement and maintain. So I started focusing on fully automating the implementation and updates by putting our solutions into BigCommerce apps.

At the start of 2020, we released our first app, SEO Rich Snippets. This app automatically implements advanced structured data on a store with the main aim of gaining rich snippets in Google.

In early 2021 we started trialling our second app, Tag Rocket. This app automated our second major area of work, adding analytics and advertising tags to a site. Towards the end of 2021, we went public with it.

Both apps meant I could now focus on constantly improving our solutions instead of implementing them. You can see how rapidly the apps improve from the release notes for SEO Rich Snippets and Tag Rocket.

We no longer offer SEO services outside the apps. However, we constantly write and update articles to help people help themselves, and that’s what this section of the site is about.

The BigCommerce SEO Checklist

It’s good to make sure the main SEO features are put in place from the start. This is what I did when taking on new BigCommerce stores. Read more.

Products Enhancements Report – Google Search Console

The New Products Enhancements Report in the Google Search Console has got many folks worried about whether their structured data is in good shape. Here we list the common warnings and errors displayed in this new report, what they mean and how to deal with them in your structured data.

For our BigCommerce customers, we have also explained how our upcoming Rich Results App handles the issue. Read More.

Tony on TV

Over the years, I have taken part in several webinars/hangouts/conferences related to SEO and BigCommerce. Here are some of them Read more.