Google rewards website owners who add extra, invisible code to their web pages called “Structured Data” that makes it easier for Google to understand what the page is about. These rewards mostly come in the form of “Rich Snippets” which are visual cues on the Google Search Result Page (SERP) that add extra information about the page.

Search Result Rich Snippets To JSON-LD Example

We have organised our documentation into the different types of Rich Snippets you can receive:

Automatic (no effort required)

Manual (some effort required)

For more general Google, BigCommerce & SEO information, please see our Resources section