Google have just announced that, in February 2022, they will be beginning to use page experience as a ranking signal for desktop. This follows their recent rollout for mobile that occurred June-August 2021. Below is the table of what factors are involved in creating the page experience signal.

FactorMobileDesktop
Largest Contentful Paint (LCP)YesYes
Cumulative Layout Shift (CLS)YesYes
First Input Delay (FID) Yes Yes
HTTPS Security Yes Yes
Absence of intrusive interstitials Yes Yes
Mobile friendliness Yes  (Not applicable)

What does this mean for BigCommerce stores? Our general opinion is that it will be a minor ranking signal, with unique quality content still being the best way to improve your ranking. If you have close competition in rankings with your competitors, it’s a good idea to have a look thorough Tag Rocket’s Core Web Vitals Report to see if you can’t find some easy fixes to improve your page experience. While you’re at it – take a look at Tony’s article “BigCommerce Cornerstone LCP Quick Fix“. Even if your theme isn’t Cornerstone, the techniques may still apply and you can go from red to green with just a couple of edits!

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