Breadcrumbs are a navigational aid to assist customers understanding your site’s structure. If shown, they replace the URL with the “steps” from the homepage:

BigCommerce Breadcrumb Snippet
Getting Started
  1. Click “Publish
    Breadcrumbs will be enabled for all your store pages & start appearing in Search Results when the page is next crawled & indexed
  2. Review Results (optional)
    If you want to Test, Index or Monitor your pages, click “Results
  • Ensure that the setting “BigCommerce Admin”->”Store Settings”->”Display Settings”->”Product Breadcrumbs” is set to “Show One Only

Quick Links


For fast, accurate testing, use Google’s Rich Result Test Tool:


To have Google crawl & index your page, you’ll need to use the URL Inspection feature in Google Search Console (GSC):

GSC URL Inspection Tool Request Indexing

Use the Google Search Console’s Breadcrumbs Enhancement Report to see how Google perceives your Breadcrumbs structured data:

GSC - Breadcrumbs Enhancement Report
Can I Manually Edit Breadcrumbs?

Not at the moment, it’s something we’ve had requested previously but hasn’t made it into this version of the App. If you would find this a useful feature, contact us and let us know.

Technical Reference