Google can show information about your business in a variety of forms including your logo, phone number & location.

Getting Started
  1. Review your Business “Settings” & once satisfied, click “Publish
  2. Review Results
    If you want to Test, Index or Monitor your Rich Snippets, click “Results


Business Type

Organization is the most generic “Business Type” and suitable for most BigCommerce stores. A Local Business has a physical address where people can visit. A Store sells retail goods at that address.

Business Name

The name of your business (as your customers best know it)


If you want to use Local Business or Store, or simply want to provide Google more information about your business, complete these fields to have them added to your structured data


The Street Address where your business is located eg, 1600 Amphitheatre Pkwy


The Locality/City the Street Address is within eg, Mountain View


The Region/State/Province that the Locality/City is in within the Country eg, California

Post Code/Zip

The Postal Code eg, 94043


The Country eg, United States


A business phone number meant to be the primary contact method for customers. Be sure to include the country code and area code in the phone number eg, +1 800 555 5555.
Country Codes: USA/Canada +1, UK +44, Australia +61 – see here for others

Price Range

Some text to describe the price range of your businesses pricing. eg $$$, $10-$100, $1000+
There’s no established standard – add your own or choose an example you feel works for your customers.


Quick Links


For fast, accurate testing, use Google’s Rich Result Test Tool (Logos):

Rich Result Test Tool - Logo/Organization
Monitoring & Validating Fixes

Use the Google Search Console’s  GSC Logos Enhancement Report to see how Google perceives your Business structured data and/or validate any fixes:

Search Console Logos Enhancements Report
Why Is Business Structured Data Only On The Homepage?

As this Organization (or derivative) structured data is related to the entire site, it is required only once. The homepage is the obvious choice as it is representative of the site/business and is generally crawled regularly.

Looking for more assistance? Try our General FAQs page.

Technical Reference