Dynamic Remarketing is about showing highly relevant ads to past store visitors based on the products they showed interest in. Dynamic Remarketing can be set up for Google, Facebook, Microsoft, Pinterest and Yahoo Ads.

To enable Dynamic Remarketing, you first need to set up a product catalogue with your chosen advertising channel. This is where GoDataFeed can help. Their solutions enable connecting BigCommerce with the channels and sending them product feeds to populate their catalogues.

The next step is to set up the on-site tags to send details about the products your visitors are interacting with. And this is where Tag Rocket comes in. It supports Dynamic Remarketing tags for all the mentioned channels.


The GoDataFeed system is very capable, with many features to customise how the feeds work. They have a BigCommerce app and BigCommerce specific instructions to get going.

Setting Up GoDataFeed for Dynamic Remarketing

This is a work in progress. Please get in touch with us so we can help you configure these feeds and Tag Rocket correctly.

Item Group ID

First, you need to make sure item_group_id is added as a field mapping for your feed. You can do this by searching for item_group in the feeds mapping list. If it does not show up, you will need to add it.

We next want to add a custom rule (the plus button) so that we can define the exact values used for item_group_id. We will set the item_group_id field to be the letter ‘P’ followed by the product’s id. We do this, so its value does not clash with the feed’s id values (which is the variant id).

  1. Press the blue plus button to add a rule
  2. Enter the name “Item Group ID: For Tag Rocket Integration”
  3. Select [F].[item_group_id] in the SET field
  4. In the TO field, first enter the letter P and press enter
  5. Then select [P].[product_id]
  6. Set Where to All products
  7. And save

Tag Rocket

Here we need to set the formats to match those used by the feed. Open up settings for the appropriate tag, enable the advanced view and enter the following values.

Item Formats

FieldDefault Format
Item Group ID FormatP[[pid]]
Item ID Product Format [[vid]]
Item ID Variant Format [[vid]]