Setting up the Taboola tracking pixel and dynamic conversion events on BigCommerce is simple when using Tag Rocket. Here are the steps to get you started.
Install And Publish Tag Rocket
You will need the Tag Rocket code on your website in order to use its API (TRAPI) to help you add the Taboola pixel and fire dynamic conversion events.
- Install the app from the app store
- Switch to the Dashboard
- Scroll down and select the settings for the Global Tag Values section
- Scroll down to find the Tag Rocket API section
- Check the “Fire All Events” option.
- Finish Editing
- Click Publish to add its code to your store.
Adding The Taboola Code
Once you have Tag Rocket published you can use it to set up your Taboola tracking. In the Store Front->Script Manager Section add a Script with the following settings:
| Name of script | Tag Rocket Taboola |
| Description | Taboola base pixel and conversion events |
| Location on page | Head |
| Select pages where script will be added | All pages |
| Script category | Targeting;Advertising |
| Script type | Script |
Then add the following script into the “script contents”. Make sure you change the REPLACE_WITH_YOUR_ID text with your Taboola Account ID.
Setting Up The Conversions
In the Taboola admin go to the Tracking section and make sure the following conversions are set up like this:
| Conversion Name | Type | Category | Event Name | Include in Total Conversions |
|---|---|---|---|---|
| Add to Wishlist | Event | Add to Wishlist | add_to_wishlist | No |
| Search | Event | Search | search | No |
| Add to Cart | Event | Add to Cart | add_to_cart | No |
| Add Payment Info | Event | Add Payment Info | add_payment_info | No |
| Purchase | Event | Purchase | make_purchase | Yes |
| Account Created | Event | Complete Registration | complete_registration | No |
| Start Checkout | Event | Start Checkout | start_checkout | No |
| Contact | Event | Lead | lead_contact | No |
| Subscribe | Event | Lead | lead_subscribe | No |
The Purchase event sends dynamic values for revenue, currency, quantity and orderid. For all other events you have the option to add a static value for the conversion and set “Include in Total Conversions” to “Yes”. e.g. you may want to make a Subscription worth $5.
The last two events use custom Event Names. This is so that they can each have their own conversion value.
Testing
The Chrome Browser Taboola Pixel Helper from Taboola will show you which conversion events fire on your pages.
I’d suggest testing each of the converson types once. After a day or so check the conversions page to see that the conversion status for each has turned Active and that you are seeing graphs in the Events Received column.
