The Tag Rocket App For BigCommerce collects useful data and sends it to your Google Analytics 4 (GA4) property. We acknowledge reporting is a little clunky within Google Analytics 4 so we’ve created some Data Studio reports that will assist you in tracking some key details, primarily concerning the health of your BigCommerce store.

Summary – A Bird’s Eye View Of Site Performance

We recommend scheduling this high-level view to be emailed to you daily or weekly. It will help you spot urgent issues and trends that may require action.

The Tag Rocket Report Summary Page

Core Web Vitals

The Core Web Vitals tracks the exact metrics that your customer’s are experiencing. From the Dashboard, quickly identify which have the worst scores and easily filter down to the specifics of the issue, identifying the pages and HTML elements responsible & when resolved, monitor the improvement.

  • Identify Longest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS) issues
  • Filter to the exact Page, Page Type (Product/Category etc), Location, Browser, Device, Connection Speed – even HTML Element responsible for low scores
  • World View Mode to identify weaknesses in international performance
  • Identify/Monitor Trends over time – great for issue identification & resolution reporting

Explore Tag Rocket’s Core Web Vitals Report Further

Website Errors

The Website Error Report tracks the errors your customer’s are experiencing. Don’t wait until a customer tells you about issues or worse still, never find out!

  • Identify Missing Pages (404’s) that require redirects
  • JavaScript Errors on your Cart & Checkout Pages
  • Log Console Errors to help identify issues
  • Track Network Issues that may be affecting performance
  • Identify JSON-LD Issues for improved structured data and rich snippets

Explore Tag Rocket’s Website Errors Report Further

Shopping Behaviour

  • User Flow – Identify where customers are dropping out of the purchase funnel
  • Attribution – Identify which channels/campaigns are making you the most revenue and acquiring new customers
  • Time-Based – See how your channels and purchase funnel performs over time to identify issues/opportunities

Purchase Tracking

  • Attribution – Identify what channel each store purchase came from and the customer’s life time value (LTV)
  • Server Tracking – Using Server tracking we can identify which transactions aren’t reflected in GA4 reports, ensuring visibility of the scope of lost transactions