- Advanced Tracking over BigCommerce Pixel for Enhanced Machine Learning
- Additional AddToCart, Contact, ViewContent Conversion Events
- 40+ Extra Event Properties
- Custom Search Page Support
- Customizable Conversion Values (Newsletter Subscription/Contact/Account Created/Checkout Started)
- Facebook Conversion API (CAPI) Server Purchase Events
- Dynamic Ads
- Advanced Matching
- Facebook Shop & Catalog Feed Options
- Ensure your Feed & Tag Rocket ID’s match
- Add Your Facebook Pixel ID into the Tag Rocket’s Facebook Module
- Click Publish*
*Ensure you have disabled any existing tracking first, otherwise duplication errors may occur
Tag Rocket sends event data to Facebook to improve targeted advertising, it is important to ensure that the product information sent can be matched to the products in your Facebook Catalog.
Variant Products (Products with Options)
“id” – Ideally, the variant SKU but any unique identifier value will suffice
“item_group_id” – The BigCommerce Product Id or Product-level SKU*. Can be prefixed/suffixed with other characters eg “P_”
Non-Variant Products (Products without Options)
“id” & “item_group_id” – The BigCommerce Product Id or Product-level SKU*. Can be prefixed/suffixed with other characters eg “P_”
* As Product SKU is an optional field, if blank, the feed should revert to the BigCommerce Product ID
Note: Tag Rocket defaults to using BigCommerce’s Product ID but this can be changed using the Item Group ID Setting
Note: Facebook Module must be enabled for settings to take effect
Basic
A Facebook Pixel ID is used to send page tracking information to Facebook for general remarketing
- Select the correct Pixel from your Pixel List
- Click the Pixel ID to copy it into the clipboard for entry into Tag Rocket’s Pixel ID Field
Advanced
Your Facebook Catalog contains information about your store’s products and is built via a data feed. In conjunction with Tag Rocket, this can be used to generate powerful Dynamic Ads tailored to your customer’s interests.
- Select the correct Catalog from your Catalog List
- Click the Catalog ID to copy it into the clipboard for entry into Tag Rocket’s Catalog ID Field
Facebooks Conversion API allows you to purchase events directly from BigCommerce without relying on browser events. This can improve the accuracy of data sent to Facebook. A special token can be created within Facebook to allow events to be sent. Click on your Pixel within the Pixel List, Click Settings and then “Generate access token”. Copy this code to the “Conversions API Access Token” setting within Tag Rocket’s Facebook Settings.
This setting allows you to test events fired server-side from the Conversion API with the use of a test code provided by your pixel’s “Test Events” Tab. Any server-side events fired, will be displayed on this page
Facebook can try and send event information based on page markup and button clicks. There is the risk that this information may duplicate or interfere with Tag Rocket events which is why we recommend leaving this option disabled. This setting also has an equivalent under your pixel’s “Settings” tab, called “Track Events Automatically Without Code” which is also recommended to be disabled
