Tag Rocket provides all available events and parameters to optimize your Dynamic Remarketing. Help Google display the right ads, in front of the right customers, at the right time.
Google’s machine-learning algorithms require the best possible data to provide you with the best possible Return On Ad Spend (ROAS). Leveraging BigCommerce-specific technologies, Tag Rocket extracts more data than generic tagging systems to optimize your smart shopping campaigns.
Tag Rockets send more than just the basic pageview event data so you can build custom audience lists. If you need to track something out of the ordinary – contact us to see how we can help!
Along with Purchase Conversion tracking, you can now send cart data to qualify for some Google reports (currently in Beta). These provide further details on items purchased, a clearer picture of revenue from Shopping Ads and fine-grained reporting of cart size and order value.
- Contact Form conversion event tracking
- Newsletter Subscription conversion event tracking
- Call conversion event tracking
- Ability to disable the collection of personalised advertising data
- Ability to enable restricted data processing (California Consumer Privacy Act)
- Honours user data preferences under the ‘targeting’ option when cookie consent tracking is on
- Ability to disable first party cookies (conversion linker)