Pinterest

  • Page view tracking
  • Add To Cart tracking
  • Search page query tracking
  • Category page product tracking
  • Product page tracking
  • Checkout completion tracking including product details and promotion/coupon
  • Contact Form tracking
  • Newsletter Subscription tracking
  • Enhanced match
  • Ability to opt out of product pin automatic updating
  • Ability to disable the use of first party cookies
  • Honours user data preferences under the ‘targeting’ option when cookie consent tracking is on
Getting Started

*Ensure you have disabled any existing tracking first, otherwise duplication errors may occur

Prerequisites
Pinterest Catalog & Feed Requirements

Tag Rocket sends event data to Pinterest to improve targeted advertising, it is important to ensure that the product information sent can be matched to the products in your Pinterest Catalog.

Variant Products (Products with Options)

“id” – Ideally, the variant SKU but any unique identifier value will suffice
“item_group_id” – The BigCommerce Product Id or Product-level SKU*. Can be prefixed/suffixed with other characters eg “P_”

Non-Variant Products (Products without Options)

“id” & “item_group_id” – The BigCommerce Product Id or Product-level SKU*. Can be prefixed/suffixed with other characters eg “P_”

* As Product SKU is an optional field, if blank, the feed should revert to the BigCommerce Product ID

Settings

Note: Pinterest Module must be enabled for settings to take effect

Basic

Pinterest Tag

A Pinterest Tag is used to send page tracking information to Pinterest for general remarketing

Product Identifier (item_group_id)

You can specify which ID system you want Tag Rocket to match with products in your Pinterest Catalog, choose [[id]] for the BigCommerce Product ID or else [[sku]] for the Product-level SKU (not the variant SKU). Sometimes, to avoid conflicts it may be necessary to prepend or append text to the ID/SKU eg P_[[id]] or [[sku]]_SKU

Advanced

Enhanced Matching

Tag Rocket can send a hashed emails to Pinterest to assist matching site events and cross-device checkouts to improve conversion reporting. For more information see Pinterest’s article “Enhanced Match“.

First Party Cookies

Pinterest have a mechanism to switch off their first-party cookie(s). For more information see Pinterest’s section on “Delete first-party cookies“.

Automatic Product Updating (Metadata Enrichment)

If using Catalogs and shopping ads to display your products, Pinterest will use use the tag to update your Pinterest Product information. Disabling this option will opt out of this functionality. For more information see Pinterest’s section on “Metadata Enrichment“.

Conversion Tracking

By default, Tag Rocket send all supported conversions (below) to Pinterest. Tag Rocket will not send any conversions that are explicitly disabled:

  • Checkout
  • Search Page
  • Add To Cart
  • Category Page
  • Product Page
  • Contact Form
  • Newsletter Subscription

You can use these conversions to create audiences for ads targeting and you can see related paid and organic conversion reporting on Ads Manager.