TikTok Ads

BigCommerce TikTok Ads Conversion Tracking

Tag Rocket ensures that your purchase conversions are tracked correctly with the correct revenue associated. By default it also tracks 10+ other events such as Add To Cart and Newsletter Subscription.

Getting Started

*Ensure you have disabled any existing tracking first, otherwise duplication errors may occur

Prerequisites
Product Catalog Matching

Correct product identifiers are important if you use TikTok product catalogs, dynamic advertising or product-level reporting.

The identifiers sent by Tag Rocket need to correspond with the identifiers used by your TikTok catalog.

Variant Products (Products with Options)

“Product ID” – Ideally, the variant SKU but any unique identifier value will suffice
“Item Group ID” – The BigCommerce Product Id or Product-level SKU*. Can be prefixed/suffixed with other characters eg “P_”

Non-Variant Products (Products without Options)

“Product ID” & “Item Group ID” – The BigCommerce Product Id or Product-level SKU*. Can be prefixed/suffixed with other characters eg “P_”

* As Product SKU is an optional field, if blank, the feed should revert to the BigCommerce Product ID

To access the Catalog, Choose your catalog on Business Center->Assets->Catalogs and click on Products. Click the first Product and inspect the first product in the list.

Note 1: Tag Rocket defaults to using BigCommerce’s Product ID but this can be changed using the Item Group ID Setting

Note 2: Please read our BigCommerce Product Feeds Article for a more detailed exploration of feeds & product identifiers

Tik Tok Pixel ID

Your Pixel ID identifies the TikTok Pixel associated with your TikTok Ads account.

Adding your Pixel ID automatically enables site-wide TikTok page tracking and allows Tag Rocket to send the conversion events you select below.

You can find your Pixel by going to TikTok Ads Manager → Tools → Events Manager → Pixel ID. If this is not created, refer to TikTok’s instructions on creating a Pixel manually.

Settings

Basic

TikTok Pixel ID

The Tik Pixel ID is used to send event information to TikTok for remarketing purposes. The Pixel ID can be identified through the Pixel ID Prerequisite. Copy/paste the Pixel ID into Tag Rocket’s Pixel ID field of the TikTok Ads module

Item Group ID

The Product Identifier Tag Rocket sends must match the “item_group_id” field of your product catalog. See the Product Catalog Matching prerequisite for more information.

Advanced

Item ID

To support sending variant ID’s for AddToCart, InitiateCheckout & Purchase events, Tag Rocket needs to know the format of the feed’s id field.

Limited Data Use

TikTok’s Limited Data Use (LDU) feature allows businesses to limit how TikTok processes event data when an event occurs in an eligible location.

Enable this setting if Limited Data Use forms part of your store’s privacy configuration.. For more information, please refer to TikTok’s documentation on LDU.

Test Tools
Chrome's TikTok Pixel Helper

Chrome’s TikTok Pixel Helper allows you to explore the data for your TikTok Pixel. By clicking on an event you can discover detailed information about the data sent.

Resources