Features
- Page View & Purchase Event Tracking
Getting Started
- Ensure you have Purchase & Page View Conversion Events configured
- Add Your Website Tag ID into Tag Rocket’s Twitter Tag Settings
- Click Publish*
*Ensure you have disabled any existing tracking first, otherwise duplication errors may occur
Prerequisites
Twitter Purchase & PageView Conversion Events
To inform Twitter of customer activity on your site such as page visits and purchases, creation of conversion events isrequired.
Click on Twitter Ads->Tools->Conversion tracking
Create 2 conversion events, one for a “Purchase” and one for a “Site visit”. Below are the settings to use:
Settings
Basic
Website Tag ID
The Website Tag ID is used to send event information to Twitter. Copy the ID from the conversion event and paste the it into Tag Rocket’s Conversion ID field of Tag Rocket’s Twitter Tag Settings
