Twitter

Features

  • Page View & Purchase Event Tracking
Getting Started

*Ensure you have disabled any existing tracking first, otherwise duplication errors may occur

Prerequisites
Twitter Purchase & PageView Conversion Events

To inform Twitter of customer activity on your site such as page visits and purchases, creation of conversion events isrequired.

Click on Twitter Ads->Tools->Conversion tracking

Create 2 conversion events, one for a “Purchase” and one for a “Site visit”. Below are the settings to use:

Settings

Basic

Website Tag ID

The Website Tag ID is used to send event information to Twitter. Copy the ID from the conversion event and paste the it into Tag Rocket’s Conversion ID field of Tag Rocket’s Twitter Tag Settings

Advanced

Purchase Tracking

Disabling this option will prevent Tag Rocket sending Purchase events to Twitter