Universal Analytics (GA3)

We believe that BigCommerce’s Enhanced Ecommerce Solution is the right choice for implementing the legacy Google Analytics for BigCommerce Stores, called Google Analytics 3 or Universal Analytics. For this reason, Tag Rocket doesn’t reinvent the wheel, instead delivering a few extra features to complement their implementation.

Features:

  • Extra Dimensions (Full URL, Page Type, Referrer, Category, Brand, Customer Group)
  • Link Click Tracking (Social, Phone, Email, Download and Outbound/External Links)
  • Contact Form Tracking
  • Checkout Progress Tracking
  • JavaScript Error Tracking
  • Console Error Tracking
  • Automatic Referral Exclusions
Getting Started
Prerequisites
Custom Dimensions

Custom Dimensions such as BigCommerce’s Page Type or Customer Group need to be defined before they can be used in reports. This is Done in Analytics->Property->Custom Definitions->Custom Dimensions. Create the content groupings as shown below and once done, map each dimension index to the corresponding field in Tag Rocket’s GA settings.

Content Grouping

Sometimes, it is very useful in GA reports to group pages by their BigCommerce Page Type, Category or Brand. In order to facilitate this, extra content groupings are required. This is done in Analytics->View->Content Grouping. Create the content groupings as shown below and once done, map each dimension index to the corresponding field in Tag Rocket’s GA settings.

Custom Goals & Reports

Custom Goals & Reports

Tag Rocket sends provides a number of extra goals and reports that can deliver extra measurement and reporting capabilities to your Universal Analytics. We recommend importing them all via the Tag Rocket | Solution Bundle in the Google Analytics Solutions Gallery.

GoalDescriptionDefault Value
Contact FormWill fire when a customer submits a BigCommerce-default “contact us” form1
Newsletter SubscriptionWill fire when a customer submits a BigCommerce-default “newsletter subscription” form1
OrderWill fire when a customer purchases from your store0*
Phone ClickWill fire when a customer clicks on a phone number link eg <a href="tel:123456789">phone</a>1
Email ClickWill fire when a customer clicks on an email link eg <a href="<a href="mailto:123456789">email</a>1
Social ClickWill fire when a customer clicks on a social media link1
Download ClickWill fire when a customer clicks on a download media link1
ReportDescription
Missing PagesTracks visits to pages that are missing. Ideal for identifying broken links
JavaScript ErrorsIdentifies JavaScript Errors that occur on your site. Ideal for improving your site
Console ErrorsIdentifies Console Errors that occur on your site. Ideal for improving your site
Unauthorized PagesIdentifies visits to a page when unauthorized. Ideal for identifying invalid links
Settings
Report View ID

Entering your report view id enables the app to provide links directly to your reports in Google Analytics and Data Studio. To enter your id, browse to a report in in your Google Analytics and copy the URL from the address bar into the app setting. It will find your id from that URL. It looks like a123456w123456p123456.

Missing Pages

Tag Rocket can track when customers visit pages that are missing and cause a 404 error. This can help identify a page needs restoring, invalid links or the need for a redirect. These errors can then be identified via our Missing Pages report.

JavaScript Errors

Tag Rocket can track JavaScript errors that occur when your customer navigates your site. These errors can then be identified via our JavaScript Errors report. Clicking an error will drill down to page-level metrics

Console Errors

Tag Rocket can track Console errors that occur when your customer navigates your site. These errors can then be identified via our Console Errors report. Adding a Secondary Dimension of “Page” will drill down to page-level detail

Unauthorized Pages

Tag Rocket can track when customers visit unauthorized pages which may indicate unwanted links to the page or illicit activity. These can then be identified via our Unauthorized Pages Report.