Add Your Yahoo Dot Tag into the Tag Rocket’s Yahoo/Verizon Module
*Ensure you have disabled any existing tracking first, otherwise duplication errors may occur
Yahoo Catalog & Feed Requirements
Tag Rocket sends event data to Yahoo to improve targeted advertising, it is important to ensure that the product information sent can be matched to the products in your Yahoo Product Catalog.
Product-Level Feed (Dynamic remarketing will not work with Yahoo if the feed contains variants. It must be a product-level feed}
“id” – Ideally, the BigCommerce Product Id or Product-level SKU*. Can be prefixed/suffixed with other characters eg “P_”
* As Product SKU is an optional field, if blank, the feed should revert to the BigCommerce Product ID
Tracking Tag Requirements
Ensure the Feed’s tracking tag has the following key fields configured:
Note: Yahoo Module must be enabled for settings to take effect
Yahoo (Dot) Tag ID
A Yahoo Do Tag is used to send information to Yahoo for general remarketing
Copy the Yahoo Tag from your Yahoo Account into Tag Rocket’s Yahoo Module
You can specify which ID system you want Tag Rocket to match with products in your Yahoo Catalog, choose [[pid]] for the BigCommerce Product ID or else [[psku]] for the Product-level SKU (not the variant SKU). Sometimes, to avoid conflicts it may be necessary to prepend or append text to the ID/SKU eg P_[[pid]] or [[psku]]_SKU
Online Enhanced Matching
Tag Rocket can send a hashed emails to Yahoo to assist conversion attribution. For more information see Yahoo’s article “Enhanced Match“.