LinkedIn’s Conversion Tracking is an analytical function that gathers insights into post-click and view-through conversions of your LinkedIn ads campaigns, giving you the ability to measure the impact and return on investment of your ads.
- Ensure The Tag Rocket API is enabled (& Republish if required)
- Add the following script to BC’s Script Manager:
| Name of script | Tag Rocket LinkedIn Script |
| Description | LinkedIn Conversion Tracking |
| Location on page | Head |
| Select pages where script will be added | All pages |
| Script category | Targeting;Advertising |
| Script type | Script |
| Script contents | Add script located here (with ID’s replaced) |
ID Replacement:
You must replace the above script’s IDs with those configured in LinkedIn’s Campaign Manager->Analyze Section:
- Partner ID
- Conversion ID’s
Note: Conversion ID’s left as zero will not be sent and can be left as-is for potential future use.
Note: We could not find any way to send revenue. It seems they only support fixed-value conversions.
Want to know what other tracking we support – see our Tag Rocket API page for more info